Advertising & Marketing

AWS Clean Rooms ML custom modeling is now available | Generate predictive insights using your own machine-learning (ML) models and data in a clean rooms collaboration

Advertising & Marketing

Collaborate with brands, publishers, and partners to drive innovation and growth

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Privacy-enhanced data collaboration on AWS

AWS services, solutions, and partners help you collaborate, interoperate, and gain insights more effectively to overcome signal loss with brands, media publishers, and ad-tech companies while improving data security and protecting consumer data. Securely match, analyze, enrich, and collaborate on datasets with your partners to improve advertising and marketing campaigns while protecting customer data with purpose-built AWS services and solutions such as AWS Clean Rooms, AWS Entity Resolution, AWS Nitro Enclaves, Amazon Connect Customer Profiles, Amazon Neptune, and more.

Benefits

Modernize your advertising technology

Easily build, incorporate, or buy the right solutions to meet your data needs, choosing from over 200 AWS services including generative AI, Analytics, Database, Blockchain and Media Services products.

Protect underlying data

Maintain control of your first-party data with privacy-enhancing controls and reduce movement out of your AWS account.

Securely unlock better data insights with your partners

Gain unique insights and enhance your data working with your partners to plan and optimize advertising and marketing campaigns.

Protect underlying data and intellectual property

Maintain control of your first-party data using a broad set of privacy-enhancing controls that supports stringent data-handling policies.

Reduce development time and accelerate time-to-value

Choose from a broad range of purpose-built services, off-the-shelf deployments, customizable architectures, or partners solutions to overcome signal loss.

Use cases

Explore collaboration use cases

Match disparate consumer records

Accurately clean, match, and deduplicate disparate consumer records with easy-to-configure rules and ML-powered workflows.

Enable end-to-end campaign planning and activation

Build automated workflows across brands, agencies, publishers, and other networks.

Measure and optimize campaign performance

Analyze disparate exposure, engagement, conversion, and purchase data logs to understand and optimize campaigns without revealing underlying data.

Personalize customer interactions

Understand, reach, and engage your customers more effectively leveraging insights using generative AI and ML-powered tools, and integrated data service providers.

Empower insights with generative AI

Enable natural language and agent interactions with your advertising and marketing data to generate related dashboards and insights.

Improve audience segmentation and addressability

Recommend and optimize audience targeting and segmentation for advertising campaigns informed by customer journey, experience, and enterprise data.

Get inspired

Customers are rapidly evolving their technology stacks to optimize data security, maximize campaign performance, improve monetization, and innovate around first-party data solutions.

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Customer Story

Kinective Media by United Airlines revolutionizes customer experience & data collaboration using AWS

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Customer Story

Merkle builds customer 360s and data clean rooms on AWS, enabling personalized, privacy-safe marketing

Customer Story

Comscore improves privacy-enhanced collaboration with AWS Clean Rooms

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Customer Story

Publicis Media automates audience segmentation using machine learning

Customer Story

MiQ builds cookieless identity graph solution on AWS, unifying 3–6 TB of data daily

Customer Story

Adobe incorporates AWS Clean Rooms into Adobe Real-Time CDP Collaboration

Customer Story

Amazon Marketing Cloud on AWS Clean Rooms enables companies to optimize advertising and business performance

Customer Story

The Weather Company and Lotame partnered to forecast deeper insights using AWS Clean Rooms

Services to build and scale

Service

AWS Clean Rooms

Create clean rooms in minutes. Collaborate with your partners without sharing raw data.

Collaborate with brands, publishers, and partners to drive innovation and growth

Privacy-enhanced data collaboration on AWS

Benefits

Modernize your advertising technology

Protect underlying data

Securely unlock better data insights with your partners

Protect underlying data and intellectual property

Reduce development time and accelerate time-to-value

Use cases

Match disparate consumer records

Enable end-to-end campaign planning and activation

Measure and optimize campaign performance

Personalize customer interactions

Empower insights with generative AI

Improve audience segmentation and addressability

Get inspired

Kinective Media by United Airlines revolutionizes customer experience & data collaboration using AWS

Merkle builds customer 360s and data clean rooms on AWS, enabling personalized, privacy-safe marketing

Comscore improves privacy-enhanced collaboration with AWS Clean Rooms

Publicis Media automates audience segmentation using machine learning

MiQ builds cookieless identity graph solution on AWS, unifying 3–6 TB of data daily

Adobe incorporates AWS Clean Rooms into Adobe Real-Time CDP Collaboration

Amazon Marketing Cloud on AWS Clean Rooms enables companies to optimize advertising and business performance

The Weather Company and Lotame partnered to forecast deeper insights using AWS Clean Rooms

Services to build and scale

AWS Clean Rooms

AWS Entity Resolution

Amazon Connect Customer Profiles

Amazon Neptune

AWS Nitro Enclaves

Amazon Bedrock

AWS Data Exchange

AWS Lake Formation

Featured solutions to rapidly solve business challenges

Guidance for Activating Seller Defined Audiences

Guidance for Connecting Data to AWS Clean Rooms

Guidance for Audience Segments Uploader to Advertising &amp; Marketing Platforms on AWS

Guidance for Connecting CDPs to Data Lakes with AWS Clean Rooms<

Unified ID 2.0 Operator on AWS

Guidance for Implementing the Google Privacy Sandbox Aggregation Service on AWS

Featured AWS Partners

Resources

AWS On Air ft. privacy-enhanced collaboration with AWS Clean Rooms.

Match and enhance your data with datasets and IDs from trusted providers in a few clicks.

Deploying a privacy-safe data clean room on AWS with Snowflake.

AWS On Air ft. how to apply ML lookalike modeling with partners without sharing underlying data using AWS Clean Rooms ML.

AWS On Air ft. how to protect user privacy with mathematically-backed controls using AWS Clean Rooms Differential Privacy.

How differential privacy helps unlock insights without revealing data at the individual-level.

Power identity translation with LiveRamp in your VPC.

Get started

Explore AWS Entity Resolution now

Explore AWS Clean Rooms now

Learn

Resources

Developers

Help

Guidance for Audience Segments Uploader to Advertising & Marketing Platforms on AWS