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AWS Sports

Smart Venues on AWS

Effectively operate increasingly technologically advanced and complex venues, while enabling the ever-evolving technology, sustainability, and convenience expectations of today's fans.

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Why Smart Venues on AWS

Competing against at-home conveniences like HDTV and VR experiences, sports organizations and stadium/arena owners and operators need to leverage advanced technologies to reduce friction points and enhance the gameday experience for fans and operators.

Venue managers and administrators are innovating their business with AWS, driving increased operational efficiency, developing sustainable arenas, and ultimately providing a more captivating fan experience. Such innovations are based on AWS machine learning, data lakes, serverless technologies, and low-latency edge services. By providing frictionless experiences with AWS technologies like Just Walk Out, venues such as Boston's TD Garden can make it easy for fans to shop in the stadium and for venues to increase their revenues. Companies such as Oak View Group are raising the bar for sustainable venue operations through AWS technologies.

Benefits

Explore Smart Venues on AWS Benefits

Reduce fan frustrations of live events with technologies like Just Walk Out and Amazon One at retail sites that let fans check out and get back to the action fast, while delivering hyper-personalized fan experiences.
AWS offers the broadest and deepest set of capabilities in artificial intelligence (AI), machine learning (ML), Internet of Things (IoT), data analytics, and computing to reach your organization's sustainability goals.
Manage venues as a single-pane-of-glass by consolidating and aggregating data from the multiple venue systems into a common data lake, providing management apps and dashboards, and enabling digital twins of the venue for near-real-time operations.

Customer stories

We work with the world's leading sports organizations—who expect more from their technology partners—and know that great smart venue experiences speak louder than words. Learn more about the exciting ways sports organizations are leading their customer journeys with AWS.

TD Garden Market stores, powered by Amazon's Just Walk Out Technology

Missing alt text value Discover how TD Garden, home of the Boston Bruins, uses Amazon's Just Walk Out technology in its Market stores. This technology allows fans to shop and pay without stopping to check out, avoiding bottlenecks in the store. Watch the video »

Ticketek reduces POS deployment to minutes using Amazon AppStream 2.0

A crowd of people raising their hands at a concert, illuminated by vibrant blue and purple stage lights. Discover why Ticketek decided to adopt Amazon AppStream 2.0 and how it experienced a significant increase in costs savings. Read the case study »

Changing the game at Climate Pledge Arena

Entrance to an Amazon Go store with a sign reading "Enter with Amazon One or Insert Credit Card," and shelves of snacks visible in the background. Learn how the Seattle Kraken is revolutionizing the fan experience with Amazon’s Just Walk Out technology and Amazon One. Read the article »

Oak View launching GOAL sustainability platform

Seattle skyline featuring the Space Needle, with Climate Pledge Arena in the foreground surrounded by autumn trees under a partly cloudy sky. Oak View Group is launching GOAL (Green Operations and Advanced Leadership), a membership platform on AWS that will help venues operate in more environmentally friendly ways. Read the article »

Reinvent the stadium experience

With AWS, sports organizations leverage technology to enhance the customer experience.

What businesses can learn from sports leagues

How to create emotional connections and build loyalty with your customers

Read the article on WSJ.com
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Innovate with key industry partners

Discover offerings from an expansive network of industry-leading AWS Partners specializing in smart venues.

Carrier

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Extreme Networks

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KORE Software

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Consulting partners

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The world's leading sports organizations are already using AWS. Contact our experts to start your own journey to the AWS Cloud.
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