AWS Sports

PGA TOUR

AWS is the cloud infrastructure that powers the PGA TOUR's creation of dynamic tournament experiences for fans, players, and broadcasters.

The latest on TOUR®

See below the latest updates showcasing how the PGA TOUR leverages AWS technology.

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Latest PGA TOUR on AWS news

Golfer in a red shirt preparing to putt near a water hazard, with a crowd of spectators in the background.

Meet the PGA TOUR's generative AI virtual assistant

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A person standing next to a golf cart, looking at a smartphone, with a sunny outdoor setting and trees in the background.

PGA TOUR uses Amazon Bedrock to automate play-by-play commentary

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Golfers standing outdoors near golf bags under a clear blue sky.

See how the PGA TOUR is embracing data to advance the game

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Aerial view of a golf course featuring greens, sand bunkers, a pond, and surrounding grass.

Win Probability: see how AWS fuels this predictive model

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A golfer's gloved hand placing a golf ball on a tee at sunrise, with a golf club nearby.

Learn how the PGA TOUR® enhances AI commentary by operationalizing generative AI

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How PGA TOUR Leverages AWS

AI and Machine Learning

Generative AI and machine learning allows the PGA TOUR to at times triple the amount of data and content they can capture from tournament play. With up to 156 players competing in each tournament and 18 holes spread across hundreds of acres, there are countless possibilities to leverage data to innovate and create new ways for fans, players, and broadcasters to get closer to the game.

Hand asian woman putting golf ball on tee with club in golf course on evening and sunset time a for healthy sport. Lifestyle Concept

Cloud-based production

By moving core elements of live-event production from on-premises, truck-based environments to cloud-based production models, the TOUR is able to create a smaller footprint that is much more cost effective and sustainable. The result is more hours of golf content available to fans, players, and their partners.

Improved operations

The PGA TOUR migrated nearly 100 years of video, audio, and images dating back to 1928 to the AWS cloud. This shift enables new insights to be gathered, correlations made, and source content made globally searchable and accessible for the first time to players, coaches, media, partners, fans, and more.

TOURCast 3D

TOURCast is an evolution of the leaderboard that provides video game-like control of the golf viewing experience, allowing fans to change their viewing perspective with alternative camera angles, navigate around the course, view speed rounds, and display player and shot stats on demand.

‘Every Shot Live’ at THE PLAYERS Championship

'Every Shot Live' is a first-of-its kind viewing experience that gives fans unlimited access to live golf. More than 120 cameras capture every shot, from every golfer, with 176 live program feeds and more than 750 hours of golf content. AWS technology enables the production and distribution of this content for domestic and international broadcasts using AWS Direct Connect and AWS Elemental.

Generative AI is transforming the PGA TOUR

Discover how PGA TOUR provides fans with insights, predictive analytics, and immersive experiences.

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AWS and The First Tee

Learn more about AWS's role with as a trustee of The First Tee and our mission support their national initiatives and local chapters on teen retention, recruitment, STEM education and exploration.

Learn more from an Alumni of the First Tee